Sport sunglasses carry higher unit prices and lower return rates than fashion styles — the customer is buying function, and function is easier to specify.
Shapes that sell
- Wrap / single-lens wrap: cycling, running, golf
- Shield: ski, trail, motorsport
- Sport aviator: fishing, sailing, general outdoor
Specification that matters
- Polarised lenses for water and road glare
- TR90 or rubberised frames that grip when wet
- Anti-slip nose pieces and temple tips
- Impact-resistant lenses
Channels to sell into
Sports retailers, outdoor and tackle shops, cycling shops, marinas, resort and tour operators, and clubs buying in volume for members.
The commercial angle
Sport models support a premium price tier and are less trend-dependent than fashion shapes, so they can stay in your range for several seasons. That makes them a good core line to buy made-to-order and top up from stock.
Ask for our sport range sheet and polarised lens options. Request a quote.