The first order proves your supplier can deliver. The reorder is where the business actually gets built — and where most importers lose money by being too slow or too generous.
Track sell-through style by style
You cannot reorder intelligently on total sales. Record units sold per style and colour, and calculate how long each took to move.
Reorder the winners early
A style that sells out in two weeks will not still be available in three months. Reorder while the stock is there — especially on ready-stock lines where shipping takes about a week.
Keep continuity
Customers come back for a specific shape. If a winner disappears from your range, they buy it elsewhere. Keep the core styles continuous and rotate only the trend layer.
Use stock to bridge production
Between production runs, ready stock keeps shelves full. Plan your made-to-order volumes for the core, and use small ready-stock orders as the flex between them.
A simple operating rhythm
- Quarterly: review sell-through and set the next production order.
- Monthly: top up ready stock on fast movers.
- Weekly: watch stock cover on your top ten styles.
Ready to set up a repeat programme? Talk to us about continuity and stock availability.